Marketing : an introduction
| Main Author: | Amstrong, Gary |
|---|---|
| Other Authors: | Kotler, Philip, Opresnik, Marc O |
| Format: | Open Shelf |
| Published: |
Harlow, England:
Pearson Education,
2017.
|
| Edition: | 13th ed. Global edition. |
| Subjects: |
| Physical Description: |
669 p.: ill; 28cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9781292146508/1292146508 |