Integrated marketing communication : an strategic brand perspective

Main Author: Cuervo, Daniel Felipe
Format: Open Shelf
Published: Deutschland/Germany: Scholar' s Press, 2015.
Subjects:
LEADER 00670pamja2200217 4500
001 0000080821_0034
005 20170821090000.0
020 |a 9783659844546  
040 |a LC 
090 1 0 |a HF 5415.123 .C374 2015  
100 1 |a Cuervo, Daniel Felipe  
245 1 0 |a Integrated marketing communication :   |b an strategic brand perspective   |c Daniel Felippe Cuervo Castellanos. 
260 3 |a Deutschland/Germany:   |b Scholar' s Press,   |c 2015. 
300 |a 146 p.:   |b ill;   |c 22cm. 
504 |a Includes bibliographical references 
650 0 0 |a Customer relations  
650 0 0 |a Comminication in marketing  
740 0 2 |a Title 
852 0 2 |a Title 
998 0 0 |a 0000173886 
999 |a 0000173886