Integrated marketing communication : an strategic brand perspective
| Main Author: | Cuervo, Daniel Felipe |
|---|---|
| Format: | Open Shelf |
| Published: |
Deutschland/Germany:
Scholar' s Press,
2015.
|
| Subjects: |
| Physical Description: |
146 p.: ill; 22cm. |
|---|---|
| Bibliography: |
Includes bibliographical references |
| ISBN: |
9783659844546 |