Advertising and promotion : an intergrated marketing communication perspective
Main Author: | Belch, George E |
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Other Authors: | Belch, Michael A |
Format: | Open Shelf |
Published: |
New York,NY:
McGraw - Hill Education,
2018.
xli ; 764 p.: ill, 28 cm. |
Subjects: |
Bibliography: |
Includes bibliographical references and index |
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ISBN: |
9781259548147 |