Advertising and promotion : an intergrated marketing communication perspective
| Main Author: | Belch, George E |
|---|---|
| Other Authors: | Belch, Michael A |
| Format: | Open Shelf |
| Published: |
New York,NY:
McGraw - Hill Education,
2018.
xli ; 764 p.: ill, 28 cm. |
| Subjects: |
KPM SERI ISKANDAR
| Call Number: |
HF5823 B454 2018 |
|---|
| Accession | Item Category | SMD | Status | Due Date | Notes |
|---|
| 0000173900 | OPEN SHELF | BOOK | AVAILABLE |
| 0000193364 | OPEN SHELF | BOOK | AVAILABLE |