Armstrong, G., Kotler, P., Adam, S., & Denize, S. (2012). Principle of Marketing. NSW, Australia: Pearson Australia Group Pty Ltd.
Chicago Style CitationArmstrong, Gary, Philip Kotler, Stewart Adam, and Sara Denize. Principle of Marketing. NSW, Australia: Pearson Australia Group Pty Ltd, 2012.
MLA CitationArmstrong, Gary, Philip Kotler, Stewart Adam, and Sara Denize. Principle of Marketing. NSW, Australia: Pearson Australia Group Pty Ltd, 2012.
Warning: These citations may not always be 100% accurate.