Winning the customer : turn customers into fans and get them to spend more

Main Author: Imbrianne, Lou
Other Authors: King, Elizabeth
Format: Open Shelf
Language: English
Published: New York: McGraw - Hill, c 2012.
Subjects:
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001 0000080787_0034
005 20170620090000.0
005 20161118152220.0
008 161111b xxu 00 0 eng d
020 |a 9780071775267  
037 |a 011844  |b Bookline 
037 |a 011846  |b Bookline 
040 |a KPMSI 
090 |a HF 5415 .3 . I 432 2012  
100 0 |a Imbrianne, Lou  
245 0 |a Winning the customer :   |b turn customers into fans and get them to spend more   |c Lou Imbriane, Elizabeth King.. 
260 |a New York:   |b McGraw - Hill,   |c c 2012. 
300 |a xxi ; 214 p.;   |c 24 cm. 
500 |a Includes index. 
650 |a Marketing  
650 |a Creative ability in business  
650 |a Consumer satisfaction.  
700 |a King, Elizabeth  
999 |a 0000136081 
999 |a 0000136082