APA Citation

Imbrianne, L., & King, E. (2012). Winning the customer: Turn customers into fans and get them to spend more. New York: McGraw - Hill.

Chicago Style Citation

Imbrianne, Lou, and Elizabeth King. Winning the Customer: Turn Customers Into Fans and Get Them to Spend More. New York: McGraw - Hill, 2012.

MLA Citation

Imbrianne, Lou, and Elizabeth King. Winning the Customer: Turn Customers Into Fans and Get Them to Spend More. New York: McGraw - Hill, 2012.

Warning: These citations may not always be 100% accurate.