The new rules of marketing & PR : How to use social media,online video, mobile applications, blogs, news release & viral marketing to reach buyers directly

Main Author: Scott, David Meerman.
Format: Open Shelf
Language: English
Published: Hoboken, NJ: John Wiley, c 2011.
Edition: 3 rd ed..
Subjects:
LEADER 00812pamja2200229 4500
001 0000080786_0034
005 20170620090000.0
005 20161118145600.0
008 161111b xxu 00 0 eng d
020 |a 9781118026984  
037 |a 012156  |b Bookline 
040 |a KPMSI 
090 |a HF 5415 .1265 .S 263 2011  
100 0 |a Scott, David Meerman.  
245 0 |a The new rules of marketing & PR :   |b How to use social media,online video, mobile applications, blogs, news release & viral marketing to reach buyers directly   |c David Meerman Scott.. 
250 |a 3 rd ed.. 
260 |a Hoboken, NJ:   |b John Wiley,   |c c 2011. 
300 |a xxi ; 366 p.;   |c 23 cm. 
500 |a Includes bibliographical references and index. 
650 |a Public relations  
650 |a Internet marketing  
999 |a 0000136080