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LEADER |
00812pamja2200229 4500 |
001 |
0000080786_0034 |
005 |
20170620090000.0 |
005 |
20161118145600.0 |
008 |
161111b xxu 00 0 eng d |
020 |
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|a 9781118026984
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037 |
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|a 012156
|b Bookline
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040 |
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|a KPMSI
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090 |
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|a HF 5415 .1265 .S 263 2011
|
100 |
0 |
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|a Scott, David Meerman.
|
245 |
|
0 |
|a The new rules of marketing & PR :
|b How to use social media,online video, mobile applications, blogs, news release & viral marketing to reach buyers directly
|c David Meerman Scott..
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250 |
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|a 3 rd ed..
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260 |
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|a Hoboken, NJ:
|b John Wiley,
|c c 2011.
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300 |
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|a xxi ; 366 p.;
|c 23 cm.
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500 |
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|a Includes bibliographical references and index.
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650 |
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|a Public relations
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650 |
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|a Internet marketing
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999 |
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|a 0000136080
|