The new rules of marketing & PR : How to use social media,online video, mobile applications, blogs, news release & viral marketing to reach buyers directly

Main Author: Scott, David Meerman.
Format: Open Shelf
Language: English
Published: Hoboken, NJ: John Wiley, c 2011.
Edition: 3 rd ed..
Subjects:
Item Description: Includes bibliographical references and index.
Physical Description: xxi ; 366 p.; 23 cm.
ISBN: 9781118026984