Principles of marketing
| Main Author: | Kotler, Philip. |
|---|---|
| Other Authors: | Armstong, Gary. |
| Format: | Open Shelf |
| Language: | English |
| Published: |
Harlow, England:
Pearson,
c 2012.
|
| Edition: | 15 th ed. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index. |
|---|---|
| Physical Description: |
716 p.: ill .; 28 cm. |
| ISBN: |
9780133750188 |