Marketing plans : how to prepare them,how to use them

Main Author: McDonald, Malcom
Other Authors: Wilson, Hugh
Format: Open Shelf
Language: English
Published: Chichester, West Sussex, UK: John Wiley and Sons, c 2011.
Edition: 7th ed.
Subjects:
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005 20170620090000.0
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008 161103b xxu 00 0 eng d
020 |a 9780470669976  
037 |a 012164  |b Bookline 
040 |a KPMSI 
090 |a HF 5415 . 13 .M 333 2011  
100 0 |a McDonald, Malcom  
245 0 |a Marketing plans :   |b how to prepare them,how to use them   |c Malcolm McDonald, Hugh Wilson. 
250 |a 7th ed. 
260 |a Chichester, West Sussex, UK:   |b John Wiley and Sons,   |c c 2011. 
300 |a xvi ; 573 p .:   |b ill.;   |c 25 cm. 
500 |a Includes bibligraphical references and index 
650 |a Marketing   |x Planning  
650 |a Marketing   |x Management  
700 |a Wilson, Hugh  
999 |a 0000136051