Marketing plans : how to prepare them,how to use them
| Main Author: | McDonald, Malcom |
|---|---|
| Other Authors: | Wilson, Hugh |
| Format: | Open Shelf |
| Language: | English |
| Published: |
Chichester, West Sussex, UK:
John Wiley and Sons,
c 2011.
|
| Edition: | 7th ed. |
| Subjects: |
| Item Description: |
Includes bibligraphical references and index |
|---|---|
| Physical Description: |
xvi ; 573 p .: ill.; 25 cm. |
| ISBN: |
9780470669976 |