APA Citation

McDonald, M., & Wilson, H. (2011). Marketing plans: How to prepare them,how to use them (7th ed.). Chichester, West Sussex, UK: John Wiley and Sons.

Chicago Style Citation

McDonald, Malcom, and Hugh Wilson. Marketing Plans: How to Prepare Them,how to Use Them. 7th ed. Chichester, West Sussex, UK: John Wiley and Sons, 2011.

MLA Citation

McDonald, Malcom, and Hugh Wilson. Marketing Plans: How to Prepare Them,how to Use Them. 7th ed. Chichester, West Sussex, UK: John Wiley and Sons, 2011.

Warning: These citations may not always be 100% accurate.