APA Citation

Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries,game changers,and challengers. Hoboken, NJ: John Wiley & Son.

Chicago Style Citation

Osterwalder, Alexander, and Yves Pigneur. Business Model Generation: A Handbook for Visionaries,game Changers,and Challengers. Hoboken, NJ: John Wiley & Son, 2010.

MLA Citation

Osterwalder, Alexander, and Yves Pigneur. Business Model Generation: A Handbook for Visionaries,game Changers,and Challengers. Hoboken, NJ: John Wiley & Son, 2010.

Warning: These citations may not always be 100% accurate.