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| LEADER |
00786pamja2200241 4500 |
| 001 |
0000080655_0034 |
| 005 |
20170620090000.0 |
| 005 |
20160921140429.0 |
| 008 |
160826b xxu 00 0 eng d |
| 020 |
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|a 9780073404868
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| 037 |
|
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|a 013179
|b Bookline
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| 040 |
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|a KPMSI
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| 090 |
|
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|a HF 5823.B454 2012
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| 100 |
0 |
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|a Belch, George E
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| 245 |
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0 |
|a Advertising and promotion :
|b an integrated marketing communications perspective
|c George E Blech,Michael A Belch..
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| 260 |
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|a New York, NY:
|b McGraw - Hill,
|c c 2012.
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| 300 |
|
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|a xix; 828p.:
|b ill.;
|c 28 cm.
|
| 500 |
|
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|a Includes bibliographical references and index.
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| 650 |
|
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|a Sales promotion
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| 650 |
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|a Advertising
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| 650 |
|
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|a Communication in marketing
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| 700 |
|
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|a Belch, Michael A
|
| 999 |
|
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|a 0000135907
|
