Advertising and promotion : an integrated marketing communications perspective
| Main Author: | Belch, George E |
|---|---|
| Other Authors: | Belch, Michael A |
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York, NY:
McGraw - Hill,
c 2012.
|
| Subjects: |
| Item Description: |
Includes bibliographical references and index. |
|---|---|
| Physical Description: |
xix; 828p.: ill.; 28 cm. |
| ISBN: |
9780073404868 |