Advertising and promotion : an integrated marketing communications perspective

Main Author: Belch, George E
Other Authors: Belch, Michael A
Format: Open Shelf
Language: English
Published: New York, NY: McGraw - Hill, c 2012.
Subjects:

KPM SERI ISKANDAR

Call Number: HF 5823 B454 2012
Accession Item Category SMD Status Due Date Notes
0000135907 OPEN SHELF BOOK AVAILABLE