A preface to marketing management
| Main Author: | Peter,J.Paul |
|---|---|
| Other Authors: | Donnelly,James H. |
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York,NY:
McGraw Hill/Irwin,
2013..
|
| Edition: | 13 th ed.. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index. |
|---|---|
| Physical Description: |
268 p.: ill.; 22 cm.. |
| ISBN: |
9780078028847. |