Introduction to marketing : theory and practice

Main Author: Palmer,Adrian.
Format: Open Shelf
Language: English
Published: Oxford: Oxford University Press, c 2012..
Edition: 3 rd ed..
Subjects:
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005 20170620090000.0
005 20160712164034.0
008 160712b xxu 00 0 eng d
020 |a 9780199602131  
037 |a 014734  |b Ulul Azmi 
040 |a KPMSI 
090 |a HF 5415.P354 2012  
100 0 |a Palmer,Adrian.  
245 0 |a Introduction to marketing :   |b theory and practice   |c Adrian Palmer.. 
250 |a 3 rd ed.. 
260 |a Oxford:   |b Oxford University Press,   |c c 2012.. 
300 |a xxvi ;540 p.:   |b ill.;   |c 19cm. 
500 |a Includes bibliographical references and index. 
650 |a Marketing  
999 |a 0000135800 
999 |a 0000135801