Introduction to marketing : theory and practice
| Main Author: | Palmer,Adrian. |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
Oxford:
Oxford University Press,
c 2012..
|
| Edition: | 3 rd ed.. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index. |
|---|---|
| Physical Description: |
xxvi ;540 p.: ill.; 19cm. |
| ISBN: |
9780199602131 |