Palmer,Adrian. (2012). Introduction to marketing: Theory and practice (3 rd ed.). Oxford: Oxford University Press.
Chicago Style CitationPalmer,Adrian. Introduction to Marketing: Theory and Practice. 3 rd ed. Oxford: Oxford University Press, 2012.
MLA CitationPalmer,Adrian. Introduction to Marketing: Theory and Practice. 3 rd ed. Oxford: Oxford University Press, 2012.
Warning: These citations may not always be 100% accurate.