Armstrong,Gary, & Kotler, P. (2015). Marketing: An introduction (12 th ed.). Upper Saddle River: Pearson.
Chicago Style CitationArmstrong,Gary, and Philip Kotler. Marketing: An Introduction. 12 th ed. Upper Saddle River: Pearson, 2015.
MLA CitationArmstrong,Gary, and Philip Kotler. Marketing: An Introduction. 12 th ed. Upper Saddle River: Pearson, 2015.
Warning: These citations may not always be 100% accurate.