Advertising & IMC : principles & practice
| Main Author: | Morarty, Sandra E. (Sandra Ernst) |
|---|---|
| Other Authors: | Mitchell, Nancy, 1950, Well, William, 1926 |
| Format: | Open Shelf |
| Language: | English |
| Published: |
Boston : Prentice Hall, 2012.
|
| Edition: | 9th ed.. |
| Subjects: |