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00921pamja2200265 4500 |
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0000080534_0034 |
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20170620090000.0 |
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20160521215930.0 |
| 008 |
160521b xxu 00 0 eng d |
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|a 9780132163644
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| 037 |
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|a Bookline
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|a Library of Congress
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|a HF5823.M673 2012
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|a Morarty, Sandra E. (Sandra Ernst)
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| 245 |
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|a Advertising & IMC : principles & practice
|c Sandra Morarty, Nancy Mitchell, William Wells.
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| 250 |
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|a 9th ed..
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| 260 |
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|a Boston : Prentice Hall, 2012.
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| 300 |
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|a xxvii, 657p.: ill. (chiefly col.); 29 cm.
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| 500 |
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|a Rev. ed. of : Advertising : principles & practice eth ed.
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| 504 |
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|a Includes bibliographical references (p. 631-640) and index.
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| 650 |
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|a Advertising
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| 700 |
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|a Mitchell, Nancy, 1950
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| 700 |
0 |
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|a Well, William, 1926
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| 740 |
0 |
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|a Advertising & IMC : principles & practice
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| 999 |
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|a 0000135742
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