Advertising & IMC : principles & practice
| Main Author: | Morarty, Sandra E. (Sandra Ernst) |
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| Other Authors: | Mitchell, Nancy, 1950, Well, William, 1926 |
| Format: | Open Shelf |
| Language: | English |
| Published: |
Boston : Prentice Hall, 2012.
|
| Edition: | 9th ed.. |
| Subjects: |
| Item Description: |
Rev. ed. of : Advertising : principles & practice eth ed. |
|---|---|
| Physical Description: |
xxvii, 657p.: ill. (chiefly col.); 29 cm. |
| Bibliography: |
Includes bibliographical references (p. 631-640) and index. |
| ISBN: |
9780132163644 |