APA Citation

Morarty, S. E. (. E., Mitchell, N., & Well, W. Advertising & IMC: Principles & practice (9th ed.). Boston : Prentice Hall, 2012.

Chicago Style Citation

Morarty, Sandra E. (Sandra Ernst), Nancy Mitchell, and William Well. Advertising & IMC: Principles & Practice. 9th ed. Boston : Prentice Hall, 2012.

MLA Citation

Morarty, Sandra E. (Sandra Ernst), Nancy Mitchell, and William Well. Advertising & IMC: Principles & Practice. 9th ed. Boston : Prentice Hall, 2012.

Warning: These citations may not always be 100% accurate.