Effective marketing : creating and keeping customers

Main Author: Zikmund, William G.
Other Authors: D'Amico, Michael
Format: Open Shelf
Published: Australia : South - Western 2002.
Edition: 3rd ed..
Subjects:
LEADER 00753pamja2200241 4500
001 0000080481_0034
005 20170719090000.0
005 20160504154007.0
020 |a 032406392X  
040 |a Library of Congress 
090 0 0 |a HF 5415.Z553 2002  
100 1 |a Zikmund, William G.  
245 1 0 |a Effective marketing : creating and keeping customers   |c William G. Zikmund and Michael d'Amico.. 
250 |a 3rd ed.. 
260 |a Australia : South - Western 2002. 
300 |a xxix, 553 p.; col. ill.;   |c 28 cm.. 
500 |a Includes and index 
650 0 |a Export marketing  
650 0 |a Marketing.  
650 0 |a Consumer behavior.  
700 0 |a D'Amico, Michael  
740 0 |a Effective marketing : creating and keeping customers 
999 |a 0000135674