Effective marketing : creating and keeping customers
| Main Author: | Zikmund, William G. |
|---|---|
| Other Authors: | D'Amico, Michael |
| Format: | Open Shelf |
| Published: |
Australia : South - Western 2002.
|
| Edition: | 3rd ed.. |
| Subjects: |
| Item Description: |
Includes and index |
|---|---|
| Physical Description: |
xxix, 553 p.; col. ill.; 28 cm.. |
| ISBN: |
032406392X |