Zikmund, W. G., & D'Amico, M. Effective marketing: Creating and keeping customers (3rd ed.). Australia : South - Western 2002.
Chicago Style CitationZikmund, William G., and Michael D'Amico. Effective Marketing: Creating and Keeping Customers. 3rd ed. Australia : South - Western 2002.
MLA CitationZikmund, William G., and Michael D'Amico. Effective Marketing: Creating and Keeping Customers. 3rd ed. Australia : South - Western 2002.
Warning: These citations may not always be 100% accurate.