Marketing management - a strategic decision - making approach

Main Author: Mullins, John W.
Other Authors: Walker, Orville C.
Format: Open Shelf
Language: English
Published: New York: McGraw - Hill, c 2013.
Edition: 8th ed.
Subjects:
Item Description: Includes bibliographical references and index
Physical Description: xxi, 547p.: ill.; 25 cm.
ISBN: 9780078028793