Marketing management - a strategic decision - making approach
| Main Author: | Mullins, John W. |
|---|---|
| Other Authors: | Walker, Orville C. |
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York:
McGraw - Hill,
c 2013.
|
| Edition: | 8th ed. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
xxi, 547p.: ill.; 25 cm. |
| ISBN: |
9780078028793 |