Marketing management - a strategic decision - making approach

Main Author: Mullins, John W.
Other Authors: Walker, Orville C.
Format: Open Shelf
Language: English
Published: New York: McGraw - Hill, c 2013.
Edition: 8th ed.
Subjects:
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001 0000080441_0005
005 20170620090000.0
005 20170110153618.0
008 161125b xxu 00 0 eng d
020 |a 9780078028793  
037 |a 012552  |b Bookline 
037 |a 013217  |b Bookline 
037 |a 013244  |b Bookline 
040 |a LC 
090 |a HF5415.13 .M854 2013  
100 1 |a Mullins, John W.  
245 1 0 |a Marketing management - a strategic decision - making approach   |c John W. Mullins, Orville C. Walker, Jr.. 
250 |a 8th ed. 
260 |a New York:   |b McGraw - Hill,   |c c 2013. 
300 |a xxi, 547p.:   |b ill.;   |c 25 cm. 
500 |a Includes bibliographical references and index 
650 0 |a Marketing  
700 |a Walker, Orville C.  
999 |a 0000225556