APA Citation

Mullins, J. W., & Walker, O. C. (2013). Marketing management - a strategic decision - making approach (8th ed.). New York: McGraw - Hill.

Chicago Style Citation

Mullins, John W., and Orville C. Walker. Marketing Management - a Strategic Decision - Making Approach. 8th ed. New York: McGraw - Hill, 2013.

MLA Citation

Mullins, John W., and Orville C. Walker. Marketing Management - a Strategic Decision - Making Approach. 8th ed. New York: McGraw - Hill, 2013.

Warning: These citations may not always be 100% accurate.