Foundations of marketing
| Main Author: | Pride, William M. |
|---|---|
| Other Authors: | Ferrel, O.C. |
| Format: | Open Shelf |
| Published: |
Mason, OH:
South-Western,
c2013.
|
| Edition: | 5th ed.. |
| Subjects: |
| Physical Description: |
xxiii,550p.: col.ill.; 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9781111580162 |