Creative strategy in advertioning

Main Author: Drewniany, Bonnie L.
Other Authors: Jewler, A. Jerome
Format: Open Shelf
Published: Boston, MA : Wadsworth, Cengage Learning c 2013.
Edition: 11th ed.
Subjects:
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020 |a 9781133307266  
037 |a Bookline 
040 |a Library of Congress 
090 0 0 |a HF 5825.D74 2013  
100 1 |a Drewniany, Bonnie L.  
245 1 0 |a Creative strategy in advertioning   |c Bonnie L. Drewniany. 
250 |a 11th ed. 
260 |a Boston, MA : Wadsworth, Cengage Learning c 2013. 
300 |a xviii; 314p.: ill; 26 cm. 
504 |a Includes Bibliographical references and index 
650 0 |a Advertising  
700 0 |a Jewler, A. Jerome  
740 0 |a Creative strategy in Advertising 
999 |a 0000135587 
999 |a 0000135588 
999 |a 0000135589