Creative strategy in advertioning
| Main Author: | Drewniany, Bonnie L. |
|---|---|
| Other Authors: | Jewler, A. Jerome |
| Format: | Open Shelf |
| Published: |
Boston, MA : Wadsworth, Cengage Learning c 2013.
|
| Edition: | 11th ed. |
| Subjects: |
| Physical Description: |
xviii; 314p.: ill; 26 cm. |
|---|---|
| Bibliography: |
Includes Bibliographical references and index |
| ISBN: |
9781133307266 |