Drewniany, B. L., & Jewler, A. J. Creative strategy in advertioning (11th ed.). Boston, MA : Wadsworth, Cengage Learning c 2013.
Chicago Style CitationDrewniany, Bonnie L., and A. Jerome Jewler. Creative Strategy in Advertioning. 11th ed. Boston, MA : Wadsworth, Cengage Learning c 2013.
MLA CitationDrewniany, Bonnie L., and A. Jerome Jewler. Creative Strategy in Advertioning. 11th ed. Boston, MA : Wadsworth, Cengage Learning c 2013.
Warning: These citations may not always be 100% accurate.