Lamb, C. W., Hair, J. F., & McDaniel, C. (2012). MKTG 6 (Student ed.). Mason. OH: Cengage.
Chicago Style CitationLamb, Charles W., Joseph F. Hair, and Carl McDaniel. MKTG 6. Student ed. Mason. OH: Cengage, 2012.
MLA CitationLamb, Charles W., Joseph F. Hair, and Carl McDaniel. MKTG 6. Student ed. Mason. OH: Cengage, 2012.
Warning: These citations may not always be 100% accurate.