Principle of marketing
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Gary Armstrong |
| Format: | Open Shelf |
| Published: |
Boston:
Pearson Prentice Hall,
2012.
|
| Edition: | 14th ed.. |
| Subjects: |
| Physical Description: |
xxiv, 613,[97]p.: col. ill.; 29 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780132167123 |