APA Citation

Kotler, P., & Gary Armstrong. (2012). Principle of marketing (14th ed.). Boston: Pearson Prentice Hall.

Chicago Style Citation

Kotler, Philip, and Gary Armstrong. Principle of Marketing. 14th ed. Boston: Pearson Prentice Hall, 2012.

MLA Citation

Kotler, Philip, and Gary Armstrong. Principle of Marketing. 14th ed. Boston: Pearson Prentice Hall, 2012.

Warning: These citations may not always be 100% accurate.