Evangelist marketing : what Apple.Amazon, and Netflix understand about their customer (that your company probably doesn't)

Main Author: Goldfayn, Alex L
Format: Open Shelf
Language: English
Published: Dallas, Texas: BenBella Books,Inc, c 2011.
Subjects:
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020 |a 9781936661091  
037 |a 012446  |b Bookline 
040 |a KPMSI 
090 |a HF 5438. 5. G654 2011  
100 0 |a Goldfayn, Alex L  
245 0 |a Evangelist marketing :   |b what Apple.Amazon, and Netflix understand about their customer (that your company probably doesn't)   |c Alex L. Goldfayn.. 
260 |a Dallas, Texas:   |b BenBella Books,Inc,   |c c 2011. 
300 |a xxv ; 260 p.:   |b ill.;   |c 24 cm. 
650 |a Household electronics   |x Marketing  
650 |a Consumer Behavior  
650 |a Sales promotion  
650 |a Word-of-mouth advertising  
999 |a 0000135497