Contemporary marketing

Main Author: Kurtz,David L.
Format: Reference
Language: English
Published: Mason, Ohio: South-Western Cengage, c 2012.
Edition: 15 th ed.
Subjects:
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005 20170620090000.0
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008 170105b xxu 00 0 eng d
020 |a 9781111221782  
037 |a 012001  |b Bookline 
040 |a KPMSI 
090 |a RUJ HF 5415. D382 2012  
100 0 |a Kurtz,David L.  
245 0 |a Contemporary marketing   |c David L. Kurtz. 
250 |a 15 th ed. 
260 |a Mason, Ohio:   |b South-Western Cengage,   |c c 2012. 
300 |a xxxiv ;669 p.[various pagings]:   |b ill.col.;   |c 28 cm. 
500 |a Includes bibliographical references and index 
650 |a Marketing  
999 |a 0000135496