Contemporary marketing
| Main Author: | Kurtz,David L. |
|---|---|
| Format: | Reference |
| Language: | English |
| Published: |
Mason, Ohio:
South-Western Cengage,
c 2012.
|
| Edition: | 15 th ed. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
xxxiv ;669 p.[various pagings]: ill.col.; 28 cm. |
| ISBN: |
9781111221782 |