Marketing : marketing in the 21 st century

Main Author: Evans, Joel R.
Other Authors: Berman, Barry.
Format: Reference
Language: English
Published: Mason, Ohio: Cengage Learning, c 2010.
Edition: 11 th ed.
Subjects:
LEADER 00831pamna2200277 4500
001 0000080365_0034
005 20170620090000.0
005 20170110092622.0
008 170103b xxu 00 0 eng d
020 |a 9781424055180  
037 |a 012028  |b Bookline 
037 |a 012029  |b Bookline 
037 |a 012030  |b Bookline 
040 |a KPMSI 
090 |a HF 5415. E93 2010  
100 0 |a Evans, Joel R.  
245 0 |a Marketing :   |b marketing in the 21 st century   |c Joel R. Evans, Barry Berman. 
250 |a 11 th ed. 
260 |a Mason, Ohio:   |b Cengage Learning,   |c c 2010. 
300 |a xvi ; 713 p. [various pagings]:   |b ill.;   |c 28 cm. 
500 |a Includes bibliographical references and index 
650 |a Marketing  
700 |a Berman, Barry.  
999 |a 0000135493 
999 |a 0000135494 
999 |a 0000135495