Marketing : marketing in the 21 st century
| Main Author: | Evans, Joel R. |
|---|---|
| Other Authors: | Berman, Barry. |
| Format: | Reference |
| Language: | English |
| Published: |
Mason, Ohio:
Cengage Learning,
c 2010.
|
| Edition: | 11 th ed. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
xvi ; 713 p. [various pagings]: ill.; 28 cm. |
| ISBN: |
9781424055180 |