APA Citation

McDonald, M., & Morris, P. (2012). Marketing plans: A complete guide in pictures (4 th ed.). Chichester, West Sussex,UK: John Wiley & Sons.

Chicago Style Citation

McDonald, Malcolm, and Peter Morris. Marketing Plans: A Complete Guide in Pictures. 4 th ed. Chichester, West Sussex,UK: John Wiley & Sons, 2012.

MLA Citation

McDonald, Malcolm, and Peter Morris. Marketing Plans: A Complete Guide in Pictures. 4 th ed. Chichester, West Sussex,UK: John Wiley & Sons, 2012.

Warning: These citations may not always be 100% accurate.