Strategic database marketing
| Main Author: | Hughes, Arthur M |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York:
McGraw - Hill,
c 2012.
|
| Edition: | 4 th ed. |
| Subjects: |
| LEADER | 00642pamja2200217 4500 | ||
|---|---|---|---|
| 001 | 0000080338_0034 | ||
| 005 | 20170620090000.0 | ||
| 005 | 20170110155213.0 | ||
| 008 | 161124b xxu 00 0 eng d | ||
| 020 | |a 9780071773485 | ||
| 037 | |a 012465 |b Bookline | ||
| 040 | |a KPMSI | ||
| 090 | |a HF 5415.126 .H843 2012 | ||
| 100 | 0 | |a Hughes, Arthur M | |
| 245 | 0 | |a Strategic database marketing |c Arthur M. Hughes. | |
| 250 | |a 4 th ed. | ||
| 260 | |a New York: |b McGraw - Hill, |c c 2012. | ||
| 300 | |a vii; 598 p.: |b ill.; |c 24 cm. | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | |a Database marketing | ||
| 999 | |a 0000135451 | ||