Strategic database marketing
| Main Author: | Hughes, Arthur M |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York:
McGraw - Hill,
c 2012.
|
| Edition: | 4 th ed. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
vii; 598 p.: ill.; 24 cm. |
| ISBN: |
9780071773485 |