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| LEADER |
00794pamja2200253 4500 |
| 001 |
0000080337_0034 |
| 005 |
20170620090000.0 |
| 005 |
20170110130040.0 |
| 008 |
161124b xxu 00 0 eng d |
| 020 |
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|a 9780199565214
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| 037 |
|
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|a 012519
|b Bookline
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| 040 |
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|a KPMSI
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| 090 |
|
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|a HF 5415.15 .E454 2011
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| 100 |
0 |
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|a Elliott, Richard H
|
| 245 |
|
0 |
|a Strategic brand management
|c Richard Rosenbaum - Elliott,Larry Percy & Simon Pervan.
|
| 250 |
|
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|a 2 nd ed.
|
| 260 |
|
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|a Oxford ; New York:
|b Oxford University Press,
|c c 2011.
|
| 300 |
|
|
|a xi; 303 p.:
|b ill.;
|c 25 cm.
|
| 500 |
|
|
|a Includes bibliographical references and index
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| 650 |
|
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|a Product management
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| 650 |
|
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|a Strategic planning
|
| 700 |
|
|
|a Percy, Larry
|
| 700 |
|
|
|a Pervan, Simon
|
| 999 |
|
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|a 0000135450
|
