Strategic brand management
| Main Author: | Elliott, Richard H |
|---|---|
| Other Authors: | Percy, Larry, Pervan, Simon |
| Format: | Open Shelf |
| Language: | English |
| Published: |
Oxford ; New York:
Oxford University Press,
c 2011.
|
| Edition: | 2 nd ed. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
xi; 303 p.: ill.; 25 cm. |
| ISBN: |
9780199565214 |